Master in International Tourism (USI)

O-tur maintains a symbiotic relationship with the Master in International Tourism, which is offered by the Università della Svizzera italiana (USI) since 2003. It aims to provide the student with the right instruments to seek knowledge, expertise, and understanding of the touristic phenomenon.

Master course in International Tourism at Università della Svizzera italiana (USI).


Master thesis:

Shimizu, K. Mapping the online presence of Switzerland, and in particular Ticino, on the Japanese tourism market. Master dissertation, December 2020

Zanetta, M. A new travel culture? The origins of female solo travel in Switzerland in life and works of Isabelle Eberhardt, Ella Maillart and Anne-Marie. Master dissertation, March 2020

Tommasina, L. Wine Tourism in the Swiss region of Ticino: a diversification opportunity for local wineries? Master dissertation, November 2019 (PDF)

Thalmann, A. Coopetition in destination networks: a case study of Lugano, Switzerland. Master dissertation, October 2019

Hinterberger, F. Sustainable transportation to a nature-based tourism attraction: a case study in Switzerland. Master dissertation, October 2019 (PDF)

Behshad, Y. Marketing across culture and tourism: the case of via Nassa. Master dissertation, March 2019 (PDF)

Papagni, A. Evaluating the effectiveness of the on-board concierge service, a tourist information service by Ticino Turismo. Master dissertation, March 2019

Wu, R. Linking importance-performance analysis and shopping satisfaction: a study among Chinese tourists in Via Nassa. Master dissertation, November 2018

De Vantery, S. Opportunities and threats of developing technology-based tourism products on cultural sites. The case of the archaeological site of Tremona. Master dissertation, October 2018

Germanova, M. Sustainable tourism development in alpine areas: a case study of the valley of Blenio (Switzerland). Master dissertation, September 2018 (PDF)

Regazzoni, N. Evaluating eLearning courses on tourism destinations: The case of the Switzerland Travel Academy. Master dissertation, July 2018 (PDF)

Novella Baronio, M. Determinants of tourism expenditure in Ticino. Master dissertation, October 2017 (PDF)

Agnoli, B. Social networks and UNESCO: A qualitative analysis of the Facebook presence of Italian and Ticino World Heritage Sites. Master dissertation, September 2017

Evler, J. Sustainable tourism development of outdoor recreation sites – The case of Vallemaggia and Valle Verzasca in Switzerland, Master dissertation, September 2017 (PDF)

Russi, L. The economic value of the Piansecco alpine area during the summer / autumn season. Master dissertation, September 2017

Garbani Nerini, ESwitzerland Travel Academy: from design to evaluation of the eLearning platform. Master dissertation, July 2017 (PDF)

Georgieva, S. What is the role of air charter brokers in the private and business aviation industry? Case study on Air-Dynamic SA, Master dissertation, March 2017

Lomazzi, V. ICTs within HRM. From technology-enabled guest experience to technology-enabled staff experience within the hospitality domain: The case of Hoxell, Master dissertation, March 2017 (PDF)

Sironi, M. Weather-related online information for tourism: The case of Meteo Swiss and weather-related service providers, Master dissertation, February 2017 (PDF)

Lechner, L. Dynamics of Facebook interactions between Destination Marketing Organizations and their online followers, Master dissertation, January 2017

Cantoni, E. Teenagers' perception of Canton Ticino through the official destination website: An eye tracking investigation, Master dissertation, October 2016 (PDF)

Gusso, M. Tourism and sharing economy: The accommodation sector in the era of peer-to-peer vacation rentals, Master dissertation, October 2016 (PDF)

Miotto, A. Urban Squares: tourists, residents and behavioural patterns. An analysis of three squares of Lugano. Master dissertation, April 2016 (PDF)

Zora, D. Branding theories and practicies. The case study of the brand identity Ticino. Master dissertation, March 2015 (PDF)

Aldi, F. Exploring the relevant factors influencing usability of the online booking process on individual hotel websites applying eye-tracking method. The case of three four-star hotels in the city of Lugano (Switzerland), Master dissertation, February 2015 (PDF)

Casagrande, A. Chinese tourism shopping: a comparison between Milan and Lugano, Master dissertation, February 2015 (PDF)

Codiroli, T. Topics and frequencies of discussion and satisfaction ratings of luxury hotel areas. A text analysis and natural language processing of Lugano 5 star hotel online travel reviews, Master dissertation, February 2015 (PDF)

Flepp, F. The touristic future on and along the ‘Gotthard Bergstrecke’, Master dissertation, December 2014 (PDF)

Kössler, Z. Estimating the economic value of snow sports activities in Val Bedretto, Master dissertation, December 2014 (PDF)

Althaus, K. Academic congress participation: do cultural differences matter? A gravitational analysis of three Annual Congresses of the International Institute of Public Finance (IIPF), Master dissertation, September 2014 (PDF)

Bazhko, D. Could bicycle sharing systems be a tourist attraction?, Master dissertation, July 2013 (PDF)

Beretta, P. Staying Connected While You’re On The Move: Expectations and Use of Wi-Fi on Public Transportation and in Transport Hubs, Master dissertation, October 2013 (PDF)

Schieder, T. K. Mobile Applications for UNESCO World Heritage Sites. Analyzing the state-of-the-art, designing and assessing the usability of an application for two World Heritage Sites in the canton of Ticino (Switzerland), Master dissertation, October 2013 (PDF)

Giordani, L. A. Regional airports in Switzerland – Same country, equivalent opportunities? An analysis with a focus on Lugano Agno Airport, Master dissertation, September 2013 (PDF)

Rhein, S. Social Media Marketing - Its future trends and opportunities for the destinations Ascona, Locarno, Lugano and Ticino, Master dissertation, July 2012 (PDF)

Salamin, F. Integration of second homeowners: an alternative solution to the second home problem in Brione sopra Minusio, Master dissertation, October 2011 (PDF)

Violi, L. Mobile Application Usability: The case of the tourist mobile guide iTicino, Master dissertation, October 2011 (PDF)

Zuffi, C. Destination Governance: the case study of a tourism destination in Ticino, Master dissertation, October 2011 (PDF)

Tretyakevich, N. Business travel and leisure tourism: leisure-related motivations of conference attendees, Master dissertation, September 2010 (PDF)

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